Caring for your Platinum


Platinum is pure, an expression of integrity, a reflection of inner truth. Platinum's purity endows it with a brilliant white luster. Due to this luster, platinum helps to reflect the true radiance of diamonds. Because it is generally 95% pure (18 karat gold is 75% pure), platinum jewelry does not fade or tarnish, and keeps its looks for a lifetime. Platinum's purity makes it hypoallergenic and ideal for those with sensitive skin.


There is very little platinum on Earth and it is found in very few places around the world. This exquisite metal is 30 times more rare than gold. In fact, it is estimated that if all the platinum in the world were poured into one Olympic-sized swimming pool it would be scarcely deep enough to cover your ankles, while gold would fill more than three pools. Platinum's rarity makes it exclusive and distinctive - a celebration of your individuality.


Platinum jewelry is the perfect choice for a lifetime of everyday wear. Its density and weight makes it more durable than other jewelry metals. Platinum does not wear away and holds precious stones firmly and securely. Like all precious metals, platinum will scratch, however, the scratch on a platinum piece is merely a displacement of the metal - none of its volume is lost. Even though wearing it each and every day may leave an impression on the surface, it remains what it was - a symbol for all things eternal.


In addition to its strength and density, platinum has another remarkable quality - pliability. Platinum is so pliable, that just one gram of the metal can be drawn to produce a fine wire over a mile long. This quality has enabled jewelers to create some amazing versatile platinum mesh accessories, which could not be fashioned from other precious metals. Platinum is also in demand in other fields - it is used in industry, most notably in catalytic converters. Platinum also plays an important role in medicine. It is not affected by the oxidizing reaction of blood, has excellent conductivity, and is compatible with living tissue. Because of these properties, platinum is used for pacemakers. At present, more than 50,000 people are living healthily on pacemakers. Platinum is a life-saving metal for these people.

Platinum Settings

If choosing an engagement ring, you'll be faced with decisions about the diamond, as well as the setting. The diamond accounts for an overwhelming majority of the price of the ring, so choosing platinum will ensure it is secure while also enhancing its beauty. There are always trade-offs to be made between the size, brilliance, and number of diamonds, but you won't want to compromise when it comes to the pure, rare and eternal nature of the setting.