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There is something so cool, so composed, so confident, about checking your watch instead of your smartphone. Really, all you need to know is… the time. There are high stakes involved in purchasing a watch. We understand that a timepiece truly becomes part of the wearer’s personality and style and that buying the right watch can present a stressful challenge. There are so many choices to make, from decisions about brand, vibe, mechanics, and price point. If you are considering gifting a watch for a beloved partner, friend or family member, the pressure rises even higher. But with our help, you don’t have to be a horologist (a skilled watchmaker or student of timekeeping devices) to make an excellent choice. In this guide we walk you through the key questions to ask yourself when looking to buy a watch to help you make the right purchase. You can leave the rest to your intuition.How Does It Move?It might seem silly to ask, but do you actually know how...

Solitaire diamond engagement rings are a true jewelry classic that has never gone out of style. If you don’t believe us, just think of this: what sort of ring comes to mind when you close your eyes and imagine a heartfelt proposal? It’s a solitaire diamond. Every hopeful fiancé thinks about the love of their life during this moment, but they also can’t help but think about the ring inside the box! Afterall, the engagement ring is the central point of this moment. It’s like a very sparkly exclamation point to this very special milestone moment. An engagement ring is a symbol of commitment and love. You want to make sure it’s something that your own love will be pleased to wear every day.The history of the solitaire diamond is directly linked to the very history of diamond engagement rings in America. In the 1940s, the advertising firm N.W. Ayer launched a culture-changing campaign promoting the slogan, “A Diamond Is Forever.” In 1940, only 10% ...