Tudor

A Selection of Daring Designs

Tudor Watches

TUDOR is an award-winning Swiss-made watch brand, offering watches with refined aesthetics, proven reliability and unique value for money. The origins of TUDOR date back to 1926, when "The Tudor" was first registered as a brand on behalf of the founder of Rolex, Hans Wilsdorf. He created the Montres TUDOR SA Company in 1946 to offer watches with the quality and dependability of a Rolex, at a more accessible price point. Renowned for their robustness and affordability, throughout their history TUDOR watches have been the choice of bold adventurers on land, underwater and on ice. Today, the TUDOR collection includes emblematic models such as Black Bay, Pelagos, 1926, and TUDOR Royal. Since 2015, TUDOR has been offered mechanical Manufacture Calibres with multiple functions and superior performance.

Explore All Tudor Watches
Tudor

The World of Tudor

In 2017, TUDOR launched a new campaign with the "Born to Dare" signature. It reflects both the history of the brand and what it stands for today. It tells the adventures of individuals who have achieved the extraordinary on land, on ice, in the air and underwater, with a TUDOR watch on their wrists. It also refers to the vision of Hans Wilsdorf, the founder of TUDOR, who manufactured TUDOR watches to withstand the most extreme conditions, watches made for the most daring lifestyles. It is testimony to TUDOR's singular approach to watchmaking, which has made it with it is today. At the cutting edge of the watchmaking industry, its innovations are now essential benchmarks. The TUDOR "Born to Dare" spirit is supported throughout the world by first class ambassadors, whose achievements result directly from a daring approach to life.

David Beckham
David Beckham
One of the most admired, gifted and successful football players of all time, a philanthropist, an entrepreneur and a global style icon, David Beckham's life journey embodies the daring values that made TUDOR what it is today.
Tudor Ambassadors
Jay Chou
Musician, Actor, Director, Icon. For over a decade, the 'King of Asian Pop' has pushed boundaries around the world. From Taipei to Hollywood, Jay Chou is always ready to go where the next challenge takes him.
Cheng Yi
Renowned Chinese actor Cheng Yi is one of those daring individuals, and now he's part of the TUDOR family, He stays true to himself, always pushes the boundaries, and dares to take on the unknown.
The All Blacks
Since 2017, New Zealand national rugby team, the legendary All Blacks have been ambassadors for TUDOR and its #BornToDare signature. Rugby is a powerful, uncompromising sport with noble values, a sport for the bold, a true reflection of the spirit that has driven this watchmaking brand since its inception.
Tudor

Reliable and Robust Watches Since 1926

About Tudor

About Tudor
Manufacture
Every TUDOR watch is assembled and fully tested to TUDOR's superior standards and at the brand's watch Manufacture located in Le Locle, Switzerland. This new state-of-the-art facility, bringing together the know-how of watchmakers with the nest in production management and automated testing systems, was completed in 2021, after three years of construction.
Movements
In 2015, TUDOR announced its first Manufacture Calibre in its history. A high-performance Calibre of excellent precision and proven robustness, it offers a 70-hour power reserve meaning that a wearer can, for example, take off the watch on Friday evening and put it on again on Monday morning without having to wind it.
About Tudor
History
TUDOR was first created by Hans Wilsdorf in 1926 to make the best possible watch at the best possible price. Nearly a century later, TUDOR is doing just that - crafting robust and reliable watches at accessible price points.