The cut enables a diamond to make the best use of light to sparkle.

IDEAL CUT: When a diamond is cut to correct proportions, light is reflected and refracted within the crystal and then disperses through the top of the stone.

DEEP CUT: If the cut of the diamond is too deep, some light escapes through the sides causing the diamond to look dark.

SHALLOW CUT: If the cut is too shallow, light escapes out the bottom and the diamond will lose brilliance.

The precision with which a diamond is cut is the most critical factor in releasing its "fire" and "brilliance". Since it is the only factor within human control, it may very well be the most important of the four C's in determining the beauty and ultimate value of a diamond.

During the cutting process, fifty percent of the rough diamond material is usually lost. All the facets should be in exact geometric relation to each other; the point, or "culet", should be in the exact center of the diamond; and the diamond should be well polished. In order to maximize brilliance, the diamond cutter must proportion the diamond to precise dimensions.

This symmetry plays a crucial role in the degree of brilliance, or light, reflected back to the eye. When this reflected light emerges from the top of the diamond and is refracted, it separates into the colors of the spectrum and is called "dispersion" or "fire". Our experience in selecting diamonds from around the world for over 100 years insures your complete confidence in your purchase.